YouTube is the streaming platform with the most visits worldwide. The website is also the second most visited website only behind Google. Without content creators, the web would be nothing, and thanks to advertising, anyone who uploads videos can earn money on YouTube. However, how much do you earn?
How much you earn from YouTube content depends on many factors, including the language of the content or the type of audience advertisers may be interested in. A video aimed at children, who will not buy what they see, is not the same as videos of stock brokers where it is understood that the target audience has a high purchasing power.
YouTube limited who can monetize their videos
Although there are several ways to make money on YouTube indirectly, such as using referrals, making sponsored videos, or selling merchandise, ads are the most comfortable way to make money on YouTube. However, to make money with ads you need to have at least 1,000 subscribers and 4,000 hours of total viewing of your videos.
From there, you can move on to the Partners program, where you earn money with ads and subscriptions. The type of ads are also chosen by the creator, such as ads that appear at the beginning of the video, removable banners, ads in the middle of the video, etc. To obtain a first payment, you must obtain at least 100 euros, and can receive them by transfer or check.
The number that creators and advertisers are most interested in is the CPM, which is the cost per 1,000 views of a video, and which, as we have said, varies greatly depending on the channel. For example, advertisers prefer to be on videos that are informative. For example, if you make a video explaining which compact car to buy, chances are there are car brands very interested in showing up there. However, a vlog can generate less income. Other factors, such as language, season, or events like coronavirus can cause income to fluctuate as well.
BusinessInsider collected how much various YouTube content creators earn by the figures, with figures that vary dramatically depending on the type of content. For example, Marina Mogilko has three channels: one for languages, one for lifestyle and one for business. The business one is the one with the fewest subscribers, and the one with the highest CPM.
1,000 views: between $ 4 and $ 34
For example, with 23,000 subscribers, with a very measured channel, Jimmy Ton earns between 2 and 4 dollars for every 1,000 views. Other channels are rising to higher figures, with figures ranging between 4 and 14, 7 and 20 or 12 and 34, the latter being the Griffin Milks channel, with 31,000 subscribers on a channel dedicated to finance.
100,000 views: between $ 500 and $ 2,500
Here the number of youtubers is quite limited, where finances continue to play a key factor. Ruby Asabor realized that her videos related to finance and business were more favorable to advertisers because it attracted banks or brokers, which attracted an audience with more purchasing power, and in a topic in which there are not too many videos to monetize because not everyone makes videos like that.
In the question to youtubers with hundreds of thousands of subscribers, they answered that for every 100,000 views they earned between 500 and 1,000 dollars (Natalie Barbu with 271,000 subscribers in a lifestyle channel), 800 and 1,500 dollars (Roberto Blake with 442,000 subscribers with a tech channel), $ 1,300 and $ 1,500 (Marko Zlatic with 343,000 subscribers on a personal finance channel), and up to $ 2,200 and $ 2,500 in the case of Ruby Asabor on his business and finance channel.
1 million views: between 2,000 and up to $ 40,000
The numbers here vary widely, where Shelby Crunch, with 1.4 million subscribers, earns between $ 2,000 and $ 5,000 for every million on her channel. Austen Alexander, with 310,000 subscribers, earns about $ 6,000. Marina Mogilko, with 1 million subscribers, generates about $ 10,000. Kevin David, with a channel dedicated again to finances that began recording with the laptop’s webcam, generates about $ 40,000 for every million views.
These creators also claim that they make videos of more than 10 minutes to be able to put more ads, a widespread technique on the platform.
Dominican Republic is not the same as the United States
In the above figures we have to take into account the effect that the fact that a video in English can reach a much larger audience, while one in another language has it more difficult. English is the most widespread language in the world and a channel that uses that language as the main one can have views from practically any country. In Dominican Republic, however, the number of views coming from outside Spanish-speaking countries will be lower, limiting the scope. Advertisers often value having the widest reach possible, and although making a country-oriented content allows you to have a better relationship with brands, that also has a direct effect on
Thus, while for 1,000 reproductions of they can earn between 4 and 34 dollars in the United States, in Dominican Republic the figure is usually lower for most channels, being able to frequently drop by one dollar or exceed them until reaching two figures. Spain, of course, is the second European country in terms of exporting content on YouTube, and only behind the United Kingdom. This is because many of our videos are consumed in Latin America. Therefore, it should be borne in mind that a perfectly normal figure for a YouTube channel in Dominican Republic can be 40 cents for every 1,000 views and 400 euros for a million.
To know how much money a YouTube channel makes, you can also use tools like SocialBlade if you want to know information about a specific channel. In short, making money on YouTube is a process that requires patience, but it can be very profitable if you know how to target a channel to a specific target in terms of purchasing power, theme and location of viewers.